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The memory of a lifetime! Ride a bull at Cinch: World's Toughest Rodeo, coming to Wells Fargo Arena this January | Paid Content

Tickets are on sale now for Cinch: World's Toughest Rodeo at the Iowa Events Center! Buy yours to see the nation's best rodeo athletes in action | Paid Content

Join us at Wells Fargo Arena for two nights of rodeo action January 10 and 11, 2025. Rodeo fans can expect a trifecta of fun with action, entertainment, and intense competition on the menu. Plan to witness a battle to the finish as the world’s toughest cowboys are in it to win it.

Expect edge-of-your-seat action, eight seconds at a time. Cinch World’s Toughest Rodeo will spotlight fan-favorite events: Bull Riding, Saddle Bronc Riding, and Bareback Riding including the thrilling winner-takes-all Showdown Round and Women’s Barrel Racing.

Cinch World’s Toughest Rodeo has doubled up on pre-show fan fun as the rodeo opens at 6 p.m. each night for a free (with ticket) pre-show event "down on the dirt." Come early for pony rides, meet the cowboys, hop in the clown’s barrel, take a seat in the bucking chutes on our live photo bull Silver Dollar, or get up close and personal behind the chutes.

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