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New Principal CEO brings 'strategic vision' to the company, board says

Principal employs more than 6,000 people in the Des Moines metro area.

DES MOINES, Iowa — One of Des Moines' biggest employers will soon have a new leader. 

The Principal Financial Group Board of Directors appointed Deanna Strable as the company's next president and CEO, succeeding former CEO Dan Houston. 

“Deanna has been a trusted partner and a co-architect in the company’s growth strategy," Houston said in a press release. "I have the utmost confidence in her leadership and business acumen and look forward to working with her to ensure a smooth transition.”

The promotion comes just months after Strable was appointed president and COO in August 2024. Throughout her 35 years at Principal, Strable has served in multiple roles, including CFO from 2017 to 2024.

“Deanna brings strategic vision, strong leadership experience, and a deep understanding of the company's interconnected business units and great culture,” said Scott M. Mills, lead independent director of the Principal Board of Directors. 

Strable's role will take effect on Jan. 7, 2025. Houston, who has served as CEO since 2015, will continue as executive chair of the Board of Directors. 

"I am honored to be appointed as the company’s next president and CEO and build upon the strong foundation we’ve established under Dan’s leadership," Strable said in a press release. "Throughout my career, I’ve seen Principal strengthen its position as a leading global financial services company dedicated to helping customers build strong financial futures. Alongside our committed and passionate colleagues around the world, I look forward to continuing our culture of innovation, inclusion, and service, with a focus on meeting customer needs to drive growth and create shareholder value."

Principal employs nearly 6,500 people in the Des Moines metro area, according to the company's LinkedIn profile

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