GRIMES, Iowa — Midwest grocery store giant Hy-Vee is partnering with the City of Grimes to rename the city's 50-acre multi-sports complex.
GrimesPlex, which fully opened this past spring, will now be known as the Hy-Vee MultiPlex Powered by the City of Grimes.
Hy-Vee and the city signed a five-year naming rights agreement, with an option to renew for an additional five years.
"Hy-Vee is a fantastic partner in our community and a natural fit for this facility," said City Manager Jake Anderson. "Together, we will continue to provide a top-tier sports facility for residents and visitors, fostering recreational and economic growth for Grimes."
Since its partial opening in fall 2023, the city of Grimes estimates 2.1 million people have visited GrimesPlex and surrounding businesses. The facility has hosted multiple tournaments, including USSSA baseball, Spring State Cup Soccer and Special Olympics State Slow Pitch.
"At Hy-Vee, we promote health and wellness, and support active lifestyles for people of all ages, and this sports complex reflects those values," said Hy-Vee Vice President of Sports Marketing Matt Nickell. "We look forward to seeing the positive impact that this partnership will bring to the local community and surrounding areas."
The announcement comes just days after Polk County leaders announced Hy-Vee would not renew its naming rights agreement with the Iowa Events Center. Hy-Vee Hall will be renamed the EMC Expo Center, effective Jan. 1, 2025.
